The freelance illustrator Gregory Gilbert-Lodge is well known as part of a group of artists called Silex established at the school of art in Biel/CH, but also by his numerous editorial work for national and international clients. Reproduction plays a major role in his awarded artwork. His work is meant to be copied and duplicated; may it be by the mass-circulation of a magazine or by the means of a smaller edition of screenprintings. Gregory Gilbert-Lodges representations are almost exclusively derived from an arsenal of media images. These products -internalized by (western) society- are quoted, enacted and interpreted. Reality and abstraction are condensed by adding and subtracting. Alienations of these images irritate and alter the memory to the original collective projections.